Forgotten Harvest Rebrand

channel: brand design + web design

College for Creative Studies Sponsored Project. Sponsored by Mercedes Benz Financial Services. In collaboration with Zachary Baker, Marie Gangloff, Brooklin Bekolay, Emma Lundgren, Nick French, and Andrea Fredricksen.

Project Brief -
Develop a set of communication strategies to increase brand awareness and educate stakeholders on the services Forgotten Harvest has to offer.

Deliverables -
Entire rebrand of the organization.

Challenges/Opportunities -
Creating a flexible and dynamic brand identity that not only encapsulates the heart of the organization but also reflects the key stakeholders that help make Forgotten Harvest possible. 

Takeaways -
I gained experience conducting interviews with key stakeholders, collaborating with other designers, and understanding the strict timeline and hard work that goes into a rebrand. l also learned that I love working in a team setting and collaborating with other designers.

Brand System

Brand Application


Madison LaLonde is a Detroit-based designer who specializes in branding, UX/UI, and motion design.