DeRoy Education Partners [DeEP] channel: brand design
In collaboration with Mariana Matos, Emma Lundgren, and Brenna Potter.
Project Brief -
Develop a refreshing brand identity for the new non-profit organization DeRoy Education Partners. DeEP is focused on helping students achieve their educational and career goals while giving back to their communities.
An entire brand identity; ranging from scalable logos to fun apparel. This brand was designed for Gen Z students who are either first-generation college students or sophomores/juniors who are feeling educational burnout. This vibrant brand focuses on the idea of camaraderie, connections, and support.
Creating unique icons that felt cohesive with the brand and reflected the structure of the typography.
Takeaways -I gained experience creating an entire set of icons, designing merch, and creating a cohesive brand identity.