![](https://freight.cargo.site/t/original/i/794d6037bf36033affd5898729ae282dc1fa604df3ec01458aeb1f4d934935eb/windowdecal.png)
DeRoy Education Partners [DeEP]
Brand Identity
channel: brand design In collaboration with Mariana Matos, Emma Lundgren, and Brenna Potter.
Project Brief -
Develop a refreshing brand identity for the new non-profit organization DeRoy Education Partners. DeEP is focused on helping students achieve their educational and career goals while giving back to their communities.
Deliverables -
An entire brand identity; ranging from scalable logos to fun apparel. This brand was designed for Gen Z students who are either first-generation college students or sophomores/juniors who are feeling educational burnout. This vibrant brand focuses on the idea of camaraderie, connections, and support.
Challenges/Opportunities -
Creating unique icons that felt cohesive with the brand and reflected the structure of the typography.
Takeaways -I gained experience creating an entire set of icons, designing merch, and creating a cohesive brand identity.
Brand Ingredients
![](https://freight.cargo.site/t/original/i/5c7e9d057f2008e6b3993004a89a0d0a73f54fc1f31f395034ed021af1014289/Screenshot-2023-03-26-at-2.35.23-PM.png)
![](https://freight.cargo.site/t/original/i/5832adad5966ca4020fea6e154ea3369fc4eeb815aa0de8c8c163df20bfef6cd/Screenshot-2023-03-26-at-2.36.00-PM.png)
![](https://freight.cargo.site/t/original/i/319995ab9ffa91552c870a210154e4a0be76e1f9e82c992619edc917139c8fba/Screenshot-2023-03-26-at-2.36.25-PM.png)
![](https://freight.cargo.site/t/original/i/7188e481dfae384e5170d6f121724d77dea0a6170d9cc013bb9f112298b6cfb8/Screenshot-2023-03-26-at-2.36.12-PM.png)
![](https://freight.cargo.site/t/original/i/cc20cd211e29e7db86d27231086d861ca6b30e9c8d1e9f8c00d25fd90989f152/Screenshot-2023-03-26-at-2.35.39-PM.png)
![](https://freight.cargo.site/t/original/i/f9bb2d633d91190ced95f192295dcd54b9b262d7bd250a36f77bfc434dddd057/icons_labeled_categories.jpg)
![](https://freight.cargo.site/t/original/i/4493704be0b88433787c8dab0540fb786c6abf94bf9957207993ff1c6052e80a/Screenshot-2023-03-26-at-2.36.50-PM.png)
![](https://freight.cargo.site/t/original/i/86b1d33394ad80c1347283d50baeaa569703947d5a35312b28ea737bbadbb04e/hand_patterns-04.jpg)
![](https://freight.cargo.site/t/original/i/3a011e450a2e6b858ea726fd4c03b71e63ef9f2fcb64241856e2220a174af278/hand_patterns-03.jpg)
![](https://freight.cargo.site/t/original/i/ca642f3b3cf2d55089d6b34eb2b501192b426b82ed6917f7b506869df6508f84/hand_patterns-02.jpg)
![](https://freight.cargo.site/t/original/i/dda1b7b09afc466b8e536e07730c4b9e7e551b82a010c382cbbc780d2a75a55d/hand_patterns-01.jpg)
Product Mockups
![](https://freight.cargo.site/t/original/i/794d6037bf36033affd5898729ae282dc1fa604df3ec01458aeb1f4d934935eb/windowdecal.png)
![](https://freight.cargo.site/t/original/i/3ad666c7ba69b0a1a9e940fde466c00c6e34a9858f460113450264d531085a02/signstickers.png)
![](https://freight.cargo.site/t/original/i/c520ac7365a344dd2dad79d63ee2dad977e987ef49555f4e62990b9d2d915dc3/poster3.png)
![](https://freight.cargo.site/t/original/i/faa4d45fb28a97110fe5880d40bf61a25cd5997f872c936a05b2cf7ea1b04338/bus.png)
![](https://freight.cargo.site/t/original/i/3a884635c87857c0157c8d58a420e4176021749159887ec522be515f72757124/billboard-2.png)
![](https://freight.cargo.site/t/original/i/d61a9c6d538ecb29258e48194a095c47d0093b5e2ea4d471e67190bbe852e012/billboard2.png)
![](https://freight.cargo.site/t/original/i/7af14f97cb95589a02e5b1f38efa51df289ce5a09af6072e3df3ba06c528e291/bike.png)
![](https://freight.cargo.site/t/original/i/0cbb8cdd299705e8f66043c00211060923626e14a3464460559bba9200677ef2/scooter.png)
![](https://freight.cargo.site/t/original/i/1599dd2f11ed7a8a39c7cd2f2926ed36084610d295218e4b7658df261fad1746/tickets.png)
![](https://freight.cargo.site/t/original/i/e9e7494830397a760d2da09f4ed6580c809a8ec782d3fdfb883a9126b84ff1a9/Website_Formats.jpg)
![](https://freight.cargo.site/t/original/i/1dc774aff2e97e9c2256d392f2746880b4278b751b5ebf5a2d85a9c1fc7c461b/Stationary_Mockup_004.jpg)
![](https://freight.cargo.site/t/original/i/754ba0993ecf7a64a16555f448c29c3aaf839ab2aa4f7a94753d5e3ddf4d481a/totebag_hands.png)
![](https://freight.cargo.site/t/original/i/72c7aec252d1d32bf3086573c6b74dbfea75f8aa9060d6ab9275118371e54b17/waterbottles.png)
![](https://freight.cargo.site/t/original/i/ed3c4a92361050aa2d215ddd783efbc6473f5b820d348388afbb89ea08fc9716/beanie_monochrome.png)
![](https://freight.cargo.site/t/original/i/13b2340874fd72c91f82fc0beb6a5a438bb208f486bb547dae031581a54814d5/beanie_colorpattern.png)
![](https://freight.cargo.site/t/original/i/718fa4fbeeb09e781170caa85cad7139d4812e721197189b2680c3ee0242ec31/beaine_duocolro.png)
![](https://freight.cargo.site/t/original/i/3e1bc2ee501b000d3c575326cef4256429396fecec3b611385f3d83975bb5d67/idcardupdated.png)
![](https://freight.cargo.site/t/original/i/0c9124545dec70b938a958c54d8587fd681bcaf661289076f7716bc2352c8cae/shirt_volunteer_front.png)
![](https://freight.cargo.site/t/original/i/bfec8f808b0a2f434e908a47c4cea3230f8bb2f9e2d16c85551222da2edf415a/shirt_volunteer_back.png)
![](https://freight.cargo.site/t/original/i/7f9c6c38f3fb8c97762c32a010bfeda6c8bf5ec3bc0122ffd81fca868c01ca73/shirt_deep_logo_white.png)
![](https://freight.cargo.site/t/original/i/74c4662079fffbebff29a48c13f042f749097e312ca7a0f92c710fe99f2dea16/shirt_hands_back_white.png)
![](https://freight.cargo.site/t/original/i/7de66c36a81b027c76dc0292f224a797d935ac9d0f2516cd15ef07c627ccb4ed/deeply_late.png)
![](https://freight.cargo.site/t/original/i/f3ed01d0afd52cbe3a1823e4bd40304e38c276900007724b32ac86fef332b944/airpods_hands.png)
![](https://freight.cargo.site/t/original/i/2849a1fd0b082f511c75fe5acf69ee7ea1a3f5614ba99cb595ea2a7406e320bf/DeEP_PopSocket_Bookworm-01.jpg)
![](https://freight.cargo.site/t/original/i/29b11ef043eb2a6480286aeec1010455182f63aab791ddb690bd28767532c73e/DeEP_PopSocket_RamenLover-01.jpg)
![](https://freight.cargo.site/t/original/i/41094054b9b2a245d701e9e487593dbcacd200dbfed8358d73379e0db987e41f/laptopcase.png)
![](https://freight.cargo.site/t/original/i/8e592bb0d85d88a642ab10d05a083d71b50a92d274a265983db421ae157ff30b/fannypack.png)
![](https://freight.cargo.site/t/original/i/0c9f3f7502c8971a38d7e2aa205937649ca26124da5a5ddcef1f5400ce30d406/Granola_Bar.jpg)
![](https://freight.cargo.site/t/original/i/e69e18d7824620dc37c0c1735a8577f44ca3c61a60192bed8b33ddebadfd5333/ramen_transparent.png)
![](https://freight.cargo.site/t/original/i/bdec762c4140c53f18e5be2f457707fdacfd6b17bc46a5a022cf580021d4aaad/Energy_Drink.jpg)
![](https://freight.cargo.site/t/original/i/ed3b45563115b417d426e09d22cc6880d11d73c07f64df7515b698d900745814/mug_hands.png)
Process
![](https://freight.cargo.site/t/original/i/881849804419fd86fca43a9cdb8f2b21dd413c19d0dd87749116fa9e5b992ca5/Screenshot-2023-03-28-at-9.51.31-PM.png)
![](https://freight.cargo.site/t/original/i/c8e92027e6dc44a3271f294a6f392ed1315c976c8fafb3a821ef6a575db59145/Screenshot-2023-03-28-at-9.51.43-PM.png)
![](https://freight.cargo.site/t/original/i/b65f6047fc8715c168970a0bd199c5577a4c17dc7a9a82c82f9b49fbd99947df/Screenshot-2023-03-28-at-9.51.55-PM.png)
![](https://freight.cargo.site/t/original/i/8bab4d208871d6f6d83d65cc646c25dd4aadd93ff23c0a17b7796ebb51ecd844/Screenshot-2023-03-28-at-9.52.16-PM.png)
![](https://freight.cargo.site/t/original/i/12baa91c50b361f975016488d49b573a51c1a4ca5270292e2dc06e2628138b79/Screenshot-2023-03-28-at-9.52.27-PM.png)
![](https://freight.cargo.site/t/original/i/43fc5bb4f45b23ba6774a22c34057f1414adc2405d65a4f3b28ef9249256f6f9/Screenshot-2023-03-28-at-10.01.59-PM.png)
![](https://freight.cargo.site/t/original/i/10fa1f97bd5caf7e95ce5697b272cb1f7e171fd966395b00c6e42914ccc226ee/Screenshot-2023-03-28-at-10.02.13-PM.png)
![](https://freight.cargo.site/t/original/i/27a94981472cd9eaaaa025670e0dc80ea02602a776a04d6845d348b3d36fa982/Screenshot-2023-03-28-at-10.02.04-PM.png)
![](https://freight.cargo.site/t/original/i/7ac1f5e0b4596da18181b99fccd917d61e4c1b0296a75db9a76b6fbf10bf222e/Screenshot-2023-03-28-at-9.55.30-PM.png)
![](https://freight.cargo.site/t/original/i/b0b5ca28ce4f20214980114966cc1516b36f2ad25b6393dd2deeb2725f97e872/Screenshot-2023-03-28-at-9.54.24-PM.png)
![](https://freight.cargo.site/t/original/i/28f053024e9d6791a53a2afbe7ce400e0c65e3101ac215dbb9def4c1d6999faa/Screenshot-2023-03-28-at-9.54.12-PM.png)
![](https://freight.cargo.site/t/original/i/e92b20016c15639de7c1565c9dc38fd61dc13c1ccafbf8a292c0402b4b72e918/Screenshot-2023-03-28-at-9.55.50-PM.png)