826LOU:
Hatter’s Topsy Turvy Emporium
channel: brand design826 is a nonprofit organization dedicated to helping students from ages 6–18 improve their creative writing skills. 826 has tutoring centers located all across the U.S., each with imaginative storefronts that sell products that benefit the organization’s programming efforts.
Project Brief -
Create a brand identity for a fictitious 826 store inspired by a U.S. city. In this case, Louisville, KY.
Deliverables -
Develop a stationary system, an assortment of products, mobile/desktop applications, motion, an employee ID, a storefront, and social media content.
Challenges/Opportunities -
Designing through the lens of my store’s main character, The Mad Hatter, and sharpening my eye when it came to primary identifiers and name lockups.
Takeaways -
I learned about brand systems and the importance of being intentional with my design choices. Each design element must be thoughtful and connect back to the store’s overarching theme.
Color Story
Topsy-Turvy Products
We have a variety of topsy-turvy products. Items include tote bags, coffee mugs, small tea bag, loose tea containers, buttons, stickers, hats, and a fun box of chaotic craft materials.
Product Mockups
Location:
10060 Wonder St.
Louisville, KY
98765
10060 Wonder St.
Louisville, KY
98765
Process
